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Franca, V.R.V.: Teoria(s) de cominicacao : busca de identidade e de caminhos (1994)
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- Abstract
- Communcation theory attempts to systematise the knowledge generated in this field. Problems result from the variety of approaches used, based on sociology and semiotics; and from its roots in socio-historical developments, which have given rise to numerous schools of thought in the 20th century. These can be grouped thematically to provide a global framework, comprising: the communication process; messages; reception; and the social production of communication. Establishing common links between these partial views is one path towards developing an overall theory but this negates the innate complexity which is the essence of communication
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Castro, M.C.P.S.: Communicacao e modernidadde : o impasse antinomica e as possibilidades da polifonia (1993)
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- Abstract
- Communication studies at present have reached an impasse because of the proliferation of competing theories, none of which is fully explanatory. 4 main paradigms can be distinguished, deriving respectively from studies of mass communication developed in the US; the French school, focusing on communication 'messages'; the Frankfurt school, originating in the critique of modern industrial society; and Latin American theorists, concerned with cultural domination and imperialism. The way forward lies in establishing some linkage - a harmonious polyphony - between these divergent views, by taking language as the nodal point since this is the necassary common basis of all communication